To start off, in order to
be able to understand the design of Philippe Starck, one has to understand
what was going around at the time and context of the French design in the late
1980s. At the era there were things which brought the International Gothic
tradition, aeronautical technology, the
court intrigue and arts and crafts studios together all at once. Starck’s work
is rooted in French sources. One has to even go further back than the 80s since
Philippe Starck began even earlier, in the seventies.
According to Starck’s
revolutionary principle in relation to European Industrial design: it is brand
of the designer that is more important than the actual brand of the company
that produced the product. He took full control of the media and his products
were self-promotional.
Starck began his game from
the New Italian Design in the 70s, however unlike any of these, his products
were not experimental prototypes that were targeted for the few, but meant for
mass production. It was Philippe Starck that launched poplar design. The
success brought forward by the designs of this individual were huge and
unexpected.
His success was on every
sector in the design scene, including industrial design, architecture, interior
design and electronics. According to his beliefs, Italian industrialists are
unique since they seem to be more acknowledged with real quality and elegance.
Alessandro Mendini says
that Philippe Starck is a phenomenon. The French philosopher Michel Onfray
writes that Starck’s objects:
‘Create magic, they
generate a strange fascination, they
produce both ease and malaise, they cause changes to take place in the
atmosphere. They can be inviting or keep you at a distance, but they never
leave you indifferent, not even when you just take a furtive peek at them’.
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| Juicy Salif |
He announced that Starck’s
projects are excuses for telling stories. Such projects like the Juicy Salif,
his citrus-squeezer that was manufactured by Alessi. This object is not perhaps
the most effective utensil but an outstanding way to start a conversation.
Maybe the reason behind his
great achievement is the fact that he puts a lot of energy on the human being.
People are interested in Starck’s objects even though his objects are not
always functional, but they do so since they are seductive. Khaslavsky and Shedroff believe that:
‘Seduction is a process. It
gives rise to a rich and compelling experience that lasts over time’.
In accordance to what they
say, the three most fundamental phases are enticement, connection and
satisfaction. In order to demonstrate their theory they examined the citrus
squeezer. This objects makes a promise to the buyer to make such an ordinary
action of squeezing an orange, extraordinary. Raising also the status of the
owner to a greater complexity.
Among the range of talents
that this man posses is the ability to use words and his objects to tell a
story. This is what he did at his solo exhibition at the Centre Georges Pomidou.
Starck is firm on the principle that design concerns life, and that it must be available
to as many people as possible, and that is it meant to be used in everyday life
and not just displayed in museums. In his exhibition he did not use his objects
to carry his message, but instead talked directly to the public.
Starck posses also his own
style, he says to himself. His style is instantly recognizable, even if each
time a new design is displayed it is expressed in different manner. Even though
his products are manufactured by different companies, all of his products
unmistakably show his hallmark.
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| Louis Ghost |
This design is comfortable,
transparent and a stackable armchair. It is a bold example of inserted
polycarbonate in a single mould. He says:
‘After Marie a chair I
consider to be almost perfect, but that perhaps it is precisely because of its
extreme purity is a bit too abstract, I started toying with the idea of making
a one mould polycarbonate chair; a highly technological, stackable, totally
transparent chair, but with more humanity’.
Louis Ghost is the perfect
example of Starckian Democratic Design. This design reminded me of the Panton
chair. They do not resemble each other, however, as Panton experimented with
plastic and managed to create a chair with a single mould, the same did Starck
with the use of polycarbonate.
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| Gun Lamp |
When the lamp, with its
gilt alumininium base shaped like a Kalashnikov, was exposed, it was introduced
with a leaflet written by Philippe Starck himself. It explained the symbolic
value of the project.
‘To life, to Death… life
itself doesn’t have much value-life and death became mistaken for one another,
almost by accident, with no importance… a civilization has been created so that
life can live’.
He went on to say ‘weapons
are our new icons. Our lives are only worth a bullet. The Gun collection is
nothing other than a sign of the times. We have the symbols we deserve. Glory
to our dictators, to life and to death’.
The Gun lamp was designed
in three varieties: a small table lamp with a base in the shape of a Beretta. This
signified the weapons manufactured in Europe; a large table lamp with a stem
that looked like a Kalashnikov AK-47; and, a floor lamp with a support that
resembles an M-16 rifle, indicating weapons made in the United States. The gilt
finish on the weapons is likely to suggest the relationship between war and
money, furthermore, the black lampshade
represents death and the tiny crosses carved inside the black diffuser are an
invitation to remember the dead.
Bibliography:
Minimum Design, 24 ORE Cultura. Philippe Starck
Minimum Design, 24 ORE Cultura. Philippe Starck



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