Ive was a student at the Chingford Foundation School, and afterwards
at Walton High School
in Stafford. Once he started at the latter, it became pretty obvious that he
had meaningful technical and drawing abilities. The next step after leaving
this school was; studying industrial design at Newcastle Polytechnic. Ive’s
interests were about "drawing and making stuff" since he was a
teenager, however Ive was not sure about exactly what he wanted to make. It was
after encountering many design experts, that he developed a keen towards product design.
When he finished his studies at Newcastle Polytechnic, Ive joined a
London design startup known as Tangerine. His very first job included a toilet
and sink design for a client who eventually did not want Ive's work, due to the
fact that its production had a high production cost.
After having a ‘real problem with computers’, as he put it, during
his student life, he discovered the Apple Mac, and it was a turning point for
him and this lead him to believe that it was a departure from the computer
design at that time.
 |
| MacBookPro |
His
present occupation with Apple includes the responsibility of managing the Industrial Design
Group, together with providing a leadership and
direction for Human Interface (HI) software teams across the company. Jony Ive
is attributed to the design of many of Apple's products, including the MacBook Pro,
iMac,
MacBook Air,
iPod,
iPod Touch,
iPhone,
iPad,
iPad Mini
and iOS 7.
Steve Jobs
considered Ive to be his "spiritual partner at Apple,". Furthermore
Fortune magazine in 2010 said that Ive's designs
have "set the course not just for Apple but for design more
broadly."
It was in 1992 he was commissioned as a consultant by Apple's Chief
of Industrial Design, who at that time was Robert Brunner,
and afterwards he became a full-time Apple employee. Ive was responsible in
designing the second generation of the Newton,
the MessagePad110.
Unfortunately after Job’s first departure form the company, Ive
almost resigned himself before Job’s return. Ive’s boss at the time was Jon
Rubinstein, and he was able to succeed in keeping Ive as an employee. He did so
by explaining that Apple was "going to make history" following the
revival of the company.
In 1997 Jony Ive was appointed as the Senior Vice President of
Industrial Design. This occurred after Jobs returned and headed the industrial
design team which was responsible for most of the company's significant
hardware products.
The first design that is attributed to Ive was the Mac; this product
design was able to help pave the way for much more designs after it. Some of
these include the iPod and later on the
iPhone and iPad.
Under Jobs leadership, design was made a central focus evolving
around product policy, and it was Ive who progressed to established the firm’s
leading position with a series of functionally clean, aesthetically pleasing,
and popular products. It is here that a connection in relation to his work and principles
could be made in regards as to what Dieter Rams used to believe in who
influenced Ive’s production. It is stated in Gary Hustwit’s documentary film ‘Objectified‘
that Rams says that Apple is one of only a handful of companies that exist
today, that still design products according to Rams' ten principles of
"good design."
In addition to this, Ive has also his personal laboratory which he
runs at Apple. Here he is able to check the work that is assigned to his design
team. Furthermore, he is only Apple designer who is attributed with his own
office. Most of the employees that work with this company are given permission
to be able to enter this laboratory. In accordance to Steve Job’s biography,
Ive's design studio encompasses foam-cutting and printing machines, and the
windows are tinted. Jobs told Walter Isaacson,
the biographer that "He has more operational power than anyone else at
Apple except me."
Ive is also attributed to a number of products for other organizations
including a Leica camera for a charity auction which set a world auction price
for a camera.
It was on the 29th of October 2012, that Apple announced
that "Jony Ive will provide leadership and direction for Human Interface
(HI) across the company in addition to his role as the leader of Industrial
Design." With the WWDC13 announcement
of the iOS7 and Ive's role as principal, the Apple Press report was also
updated to reflect his new title: Senior Vice President of Design.
Furthermore,
the scheduled publication of an unofficial Ive biography was announced in late
2013. This was written by Leander Kahney, who conducted interviews with former Apple
designers and executives. The book is titled Jony Ive: The Genius Behind
Apple's Greatest Products.
Furthermore, recognized with numerous design awards, Apple
products are illustrated in the permanent collections of museums worldwide,
including MoMA in New York and the Pompidou in Paris.
Bibliography:
Wikipedia.
Jonathan Ive. [Online] Available at: http://en.wikipedia.org/wiki/Jonathan_Ive
[Accessed on 13th January 2014]
Apple Press info. Apple. [Online] Available at: http://www.apple.com/pr/bios/jonathan-ive.html [Accessed on 13th January
2014]
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